About YouGov

YouGov Sweden is part of the leading internet based market research institute in the Nordic region. With offices in Stockholm, Malmö, Copenhagen, Oslo, Helsinki and consumer panels in Sweden, Denmark, Norway, Finland, Poland and Estonia. We offer solutions for market research across the Nordic and Baltic Sea region.

Our mission is to provide reliable and comprehensive answers to our clients’ questions. We offer consulting services as well as basic data collection services, qualitative research and standard software solutions.

YouGov Sweden has since August 2007 been a subsidiary of the international YouGov group. Besides our own Nordic panel with 140.000 members, we thus have acces to more than 2.5 million respondents worldwide.

Internet Research – the YouGov way

As more and more people use the internet, online research is quickly becoming the natural choice for general consumer research. At YouGov Denmark we have pioneered the use of the internet for consumer research and have gathered a wealth of experience about what works and what does not.

We are proud of our quality and speed – the two factors that mean most to our clients.

The key to our business is our access panels. We have developed a number of procedures for recruiting, validating, and sampling that enable us to use internet samples to represent the population as a whole.

We believe that internet research should be as accurate as traditional methods, but faster and more flexible, thereby freeing resources for the vital interpretation and implementation of results.